Until there’s telepathy, Zipwhip CEO John Lauer says texting is the king of communications

John Lauer, CEO and co-founder of enterprise texting-software supplier Zipwhip, says there’s no sooner, simpler solution to talk than textual content messages.

Or at the least, he says, that’s true till somebody figures out a solution to do it immediately brain-to-brain.

“If we knew how one can invent telepathy, we might be promoting telepathy software program,” mentioned Lauer. “Sadly, we don’t have that.”

In the meantime, there are rather a lot of followers of texting. Zipwhip, a Seattle-based firm launched in 2007, raised $22.5 million final 12 months to develop the enterprise. That’s on high of at the least $17 million raised in three previous rounds. The corporate employs almost 200 folks, and 20,000 companies use its communication merchandise. Zipwhip permits texting from landline numbers between companies and their prospects.

“In our personal small means, we’re contributing to humanity,” Lauer mentioned.

His dream is for each U.S. firm to embrace texting, facilitating simpler communication in all method of interactions, together with the risk of sitting on one’s sofa and texting in a pizza order.

However in a world of extra widespread texting, gained’t folks wrestle to maintain up with the messages, simply as they do with e mail inboxes spilling over with unread or unanswered missives? The answer is easy, says Lauer. Brevity in texting is key.

“We must always attempt to hold it as a short-format type of medium,” he mentioned. “You may eat it rapidly and reply rapidly.”

Not everybody is so disciplined of their SMS correspondence. That’s why Zipwhip makes instruments similar to one offering the means to flag messages that want extra time and a spotlight as “unread” so that they aren’t neglected.

In phrases of tech-assisted communications, PowerPoint displays additionally rank excessive for Lauer. He’s unsure why the slideshow instrument has grow to be passé or maligned by some. He returns to the significance of clear, concise writing, suspecting that extra verbiage could be the gas for PowerPoint’s detractors.

“Some folks abuse PowerPoint,” he mentioned, larding up slides with too many phrases, operating them to the border of the pictures. Used accurately, PowerPoint highlights the important messages {that a} presenter is aiming for, driving the concept residence.

In PowerPoint, texts and, maybe, Working Geek profiles, much less would possibly simply be extra.

Says Lauer: “White area is your buddy.”

We caught up with Lauer for this Working Geek, a daily GeekWire function. Proceed studying for his appropriately pithy solutions to our questionnaire.

Present location: My workplace overlooking Safeco subject

Pc sorts: Home windows

Cell gadgets: Samsung Galaxy S8

Favourite apps, cloud companies and software program instruments: PowerPoint! I not too long ago went again residence to Michigan to offer a speech at my mother and father’ fiftieth wedding ceremony anniversary and ended up giving a PowerPoint presentation. I’d additionally relatively textual content than use Slack or Outlook most of the time, however love a laptop computer with a badass GPU so I can dig into Fusion 360 3D design software program on weekends to calm down.

Describe your workspace. Why does it give you the results you want? So long as I’ve my laptop computer, I’m good to go wherever. I work simply as high quality in my workplace as wherever else.

Your greatest recommendation for managing on a regular basis work and life? Work your ass off and also you’ll at all times get stuff accomplished.

Your most well-liked social community? How do you utilize it for enterprise/work? Google+. All of the nerds of the world hang around on Google+. Whereas the relaxation of social media is speaking about what that they had for dinner, we’re making an attempt to determine how one can change the world.

Present quantity of unanswered emails in your inbox? Proper now: 18,343. I’m at all times caught up on texts inside minutes, although. I observe a zero unread texting inbox.

Quantity of appointments/conferences in your calendar this week? 42? Significantly, each hour is booked — even into the night.

How do you run conferences? It will depend on the assembly. If it’s a beer and product assembly, we run it with a pitcher of beer in the center of the desk and encourage discourse. If it’s our Monday administration staff assembly, it’s a three-hour lengthy, highly-structured occasion the place we run by means of departmental updates and week-by-week key efficiency indicators, or KPIs. Each Friday, we do an all-hands firm assembly known as GLF (Gourmand Lunch Friday), full with a PowerPoint presentation, of course. It’s all about defining the objectives of the assembly and tailoring the strategy to greatest obtain these.

On a regular basis work uniform? Darkish denims, a pleasant button down shirt, sport jacket in darkish blue or gray — it goes effectively with my salt and pepper hair.

How do you find time for household? I find time for my household every single day. It’s that straightforward. I get residence, have dinner, hang around with my youngsters who’re 6, 9 and 12 years previous. By the time they go to mattress, I’ll get again on my laptop computer.

Finest stress reliever? How do you unplug? YouTube, particularly quantum physics movies — quantum entanglement, how the universe works — subjects which might be so complicated and arduous in your mind that it virtually will get your thoughts off of every part else.

What are you listening to? High 40. Proper now I’m loving “Happier” by Marshmello.

Day by day reads? Favourite websites and newsletters? I like information aggregation web sites, have come round to the LinkedIn information feed and nerd information like Slashdot and Hackaday.

E book in your nightstand (or e-reader)? “Crossing the Chasm” by Geoffrey Moore

Evening owl or early riser? I’m an evening owl, however I make a concerted effort to get an ideal eight hours of sleep each evening, which implies I don’t want to make use of an alarm.

The place do you get your greatest concepts? In the morning, in the bathe — it’s a good time to assume.

Whose work fashion would you wish to be taught extra about or emulate? Jeff Bezos. He’s gotten some dangerous press these days, however I love what he’s achieved and the way he’s revolutionized the e-commerce market.

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