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ViacomCBS announces partnership with Wattpad to adapt originals
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ViacomCBS announces partnership with Wattpad to adapt originals

Wattpad has lengthy been a pipeline bringing content material diversifications of tales by rising writers to streaming companies like Netflix and Hulu. Now, ViacomCBS and Wattpad’s studio arm are teaming up to spin out a slate of authentic collection from profitable titles on Wattpad and Webtoon.

Wattpad has been a story springboard for streaming companies for years — The Kissing Sales space and the After franchises are two notable examples — partly as a result of Wattpad is in a position to mine a trove of internal data about how readers are interacting with tales and what particular sort of storytelling they return to. That may simply translate to hit franchises for companies hungry for brand new authentic content material, significantly for content material that appeals to youthful viewers. (After, for instance, began out as Harry Styles fanfiction revealed on Wattpad.)

ViacomCBS plans to work with the writer’s leisure arm to mine tales from Wattpad and its sister website Webtoon, whose father or mother firm Naver snapped up Wattpad for greater than $600 million {dollars} earlier this 12 months. Wattpad Webtoon Studios will work with ViacomCBS to develop originals for its numerous networks and properties, together with Paramount Plus, the companies announced at the moment.

The originals are anticipated to attraction particularly to Gen Z and millennial audiences and might be sourced from a spread of genres.

“Wattpad Webtoon Studios is dwelling to a number of the most fun new voices in comics and literature,” Aron Levitz, president of Wattpad Webtoon Studios, mentioned in an announcement. “Between our large international IP catalogue with built-in fandoms, and a roster of famous person comedian artists and indie authors, we’re fueling a brand new period of data-backed leisure.”

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