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Why NBA legend Detlef Schrempf joined Cameo, and what it says about the future of fan interaction
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Why NBA legend Detlef Schrempf joined Cameo, and what it says about the future of fan interaction

Almost 20 years after he performed his final sport in the NBA, former Seattle Supersonics star Detlef Schrempf is seeking to entice followers as soon as once more. However he’s not on the basketball courtroom. As an alternative he’s courting them on Cameo, the video-sharing web site that has lured actors, musicians, sports activities stars and extra with a model of customized and monetized selfies.

Schrempf, who performed school hoops at the College of Washington and later spent 5 seasons with the Sonics and was a three-time NBA All-Star, joined Cameo last week.

He’s one of a quantity of sports activities personalities with ties to Washington state who’re utilizing Cameo to boost cash for charitable causes or to place a bit of extra cash of their pockets by cashing in on their standing.

Cameo launched in 2016 and works by connecting celebs with followers who pay these celebs to document customized video messages. The recordings, of various lengths, may be for any event, similar to birthday or anniversary presents, and are delivered through textual content or electronic mail. The value to document a message is about by the superstar and is predicated on what they gauge their very own recognition and price to be. Cameo makes its cash by taking 25% of every fee.

Schrempf is presently asking $100. His former Sonics teammate Gary Payton is asking $625 and that determine simply outpaces others in a search on Cameo of Seattle personalities. George Karl, who coached each gamers, is asking $95.

Mariners Corridor of Famer Edgar Martinez will get $111 and the group’s broadcaster, Dave Sims, will get $40 a pop. In a single video, Sims goes as far as to record an imaginary home run call for a fan. A pair Sounders FC gamers are in the combine, together with Jordan Morris ($75) and Cristian Roldan ($40). Seattle Seahawks Corridor of Famers Steve Largent ($150) and Walter Jones ($171) are additionally there. Brian Bosworth, one other ex-Seahawk, goes deep in a message to a 16-year-old kid who’s pondering about giving up soccer. “The Boz” calls the sport “brutal” and reveals off the scar from a current knee substitute surgical procedure — one of 33 surgical procedures he has had.

In the meantime, at the greater finish of the worth spectrum are individuals like Caitlynn Jenner, who instructions $2,500 for brief birthday needs.

I’m now on Cameo to boost consciousness and funds for #erasethehate! https://t.co/FbfkfuWuF8 pic.twitter.com/zKMMFjWU1m

— Detlef Schrempf (@Dschrempf) November 24, 2020

However Schrempf isn’t out to become profitable for himself. The self-professed geek is doing simply tremendous as a director of enterprise growth with Bellevue, Wash.-based Coldstream Wealth Management. Like some others on Cameo, his proceeds are going to charity. Every want Schrempf grants helps earn cash for a marketing campaign he has happening one other website, the charitable donation app Cauze.

“Cameo is simply half of my total #erasethehate campaign for Cauze,” Schrempf informed GeekWire through electronic mail this week, highlighting a hashtagged motion he began this summer season to deal with racial injustice alongside UW soccer coach Jimmy Lake, basketball nice Invoice Russell, NBA participant Jamal Crawford, hip-hop star Macklemore and others. “We’re making an attempt to boost extra funds for a greater future,” Schrempf says in his Cameo introduction video, above.

Schrempf can be promoting T-shirts and face masks on his own website to boost extra money and consciousness in the battle for equality.

“I get pleasure from connecting with individuals,” he mentioned. “And making an attempt to determine the right way to interact extra followers for the larger good is enjoyable. Undecided I’d do that simply to make some cash.”

Cameo is definitely not the first firm to attempt to capitalize on the attract of superstar in the digital age. Seattle-based Egraphs tried to do it with customized, autographed photographs again in 2011, connecting followers and sports activities stars through an app and emailed correspondence. The startup ran out of funds and shut down in 2013. Seahawks quarterback Russell Wilson tried to tackle large social media giants together with his startup TraceMe, permitting followers unique digital entry to celebs. However the firm, which attracted funding from the likes of Jeff Bezos, fizzled after overestimating the market for such content material.

Cameo seems to have cracked the code with its lineup of sorta-celebs. The startup raised $50 million final yr and is reportedly valued at $300 million.

In his week on Cameo, Schrempf has recorded a fortieth birthday want, a get properly message, and a video to assist gamers kick off their NBA fantasy league. It’ll take some effort — or lack of effort? — to go viral, like the lead singer of Motley Crue did, for example, with a slurry birthday want for $400. However Schrempf mentioned how a lot time he spends on the website depends upon what number of requests he will get and how a lot he needs to organize for his recording.

“I do put together myself a bit of bit,” he mentioned, including that he places in 30 to 60 minutes preparing for and recording a reply. And he stresses that his $100 price goes to trigger.

“I’d assume my worth is a bit of above what my standing would ask, however I’m doing it for charity,” Schrempf mentioned.

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