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Windows Phone market share slips in U.S. and Europe as iPhone 6 surges

Sturdy demand for the iPhone 6 pushed Apple’s share of smartphone gross sales increased in the U.S. and Europe, and contributed to a decline in market share for Windows Phone, based on new Kantar Worldpanel data released today.

Windows Phone’s market share for September stands at 4.3 p.c in the U.S., down from 4.6 p.c a 12 months earlier, and 9.2 p.c throughout Germany, Nice Britain, France, Italy and Spain, down by a similar margin.

nokialumia1020The decline comes regardless of rising gross sales of Microsoft Lumia units. In its earnings report last week, Microsoft stated it offered 9.3 million Lumia Windows Telephones in the September quarter, (*6*) offered by Nokia in the identical quarter a 12 months in the past, previous to the sale of the enterprise to Microsoft.

The problem for Microsoft is that Apple’s smartphone gross sales are rising at a quicker tempo, with the launch of the iPhone 6.

Throughout the foremost European markets, the place the brand new iPhone fashions have been made out there between the 19 and 26 September, preliminary gross sales of the brand new iPhone fashions have overwhelmingly been from present iPhone house owners (87%),” stated Dominic Sunnebo, strategic perception director at Kantar Worldpanel ComTech, in a news release.

“This isn’t stunning as shoppers who already personal Apple merchandise have a tendency to stay loyal and are eager to get their palms on new fashions. Drawing in prospects who’re switching from competitor manufacturers is extra prone to occur as soon as provides and promotions on the brand new iPhones begin to kick-in.”

Android stays dominant, with 74 p.c market share in the 5 European nations, and 61.8 p.c market share in the U.S., based on the Kantar knowledge.

Right here’s an interactive chart from Kantar displaying smartphone market share in key markets world wide.

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