To get a way for how a lot issues have modified on the earth of video games, look no additional than the sponsorship deal introduced this morning between Microsoft and the NFL.
Microsoft’s Xbox 360 has signed on as a multiyear NFL sponsor, changing into the official recreation console of the league and supporting the NFL Play 60 youth fitness program. In fact, video games aren’t historically recognized for selling fitness, however movement controllers reminiscent of Microsoft’s Xbox 360 Kinect are turning the pastime right into a bodily exercise, and the NFL sponsorship will give Microsoft a high-profile new venue for selling Kinect.
“We’re happy to welcome Xbox 360 and Kinect to the NFL household,” mentioned Brian Rolapp, chief working officer of NFL Media, in a information launch saying the sponsorship. “Fitness is core to our recreation, and we’re wanting ahead to working with Kinect for Xbox 360 to evolve NFL PLAY 60 in new and progressive methods.”
Monetary phrases of the sponsorship weren’t disclosed.
Nintendo’s Wii, the console that began the motion-controller pattern, final 12 months received the American Heart Association’s seal of approval.