Google has announced that it has 50 million customers subscribed to or making an attempt YouTube Music and YouTube Premium, which is a marked improve from the 30 million subscribers it reported in December 2020. This appears to mark a continued trend in individuals seeking to make the bounce from the free variations of YouTube and YouTube Music, at the same time as extra companies are competing within the area.
Google doesn’t break down that 50 million quantity any additional, so we don’t actually know the way many individuals are subscribed to YouTube Music or Premium and what number of are utilizing the companies’ free one-month trial. Nonetheless, its blog post spends loads of time speaking about music, hailing YouTube because the fastest-growing music-subscription service. Selection additionally compared Google’s numbers with different streaming companies. It reports that Spotify has around 165 million subscribers, and the Monetary Occasions quotes estimates of Apple Music having 78 million. (The final official phrase was in June 2019 when Apple stated its service had passed 60 million subscribers.)
YouTube Music Premium prices $9.99 a month and lets customers hearken to and obtain ad-free music. YouTube Premium goes for $11.99 a month and offers subscribers entry to all the advantages of YouTube Music, with the power to additionally obtain and watch common movies ad-free. Premium subscribers can even have movies play within the background whereas they’re utilizing one other app or their cellphone is locked. For individuals who spend loads of time watching non-music content material on the platform, that’s a significantly better expertise for not that rather more cash.
Google hasn’t commented on what triggered the 20 million-subscriber improve, however it’s most likely value holding in thoughts that final yr’s depend was reported proper across the time when Google was shutting down its Play Music service. It’s exhausting to inform how many individuals had been subscribed to it — however each Google Play and YouTube Music reportedly had 15 million subscribers combined in 2019.
With out figuring out the breakdown, it’s exhausting to inform precisely what this implies for Google. Have been extra individuals concerned about letting movies play within the background with out advertisements, or had been they searching for another or addition to Spotify and Apple Music? Taking a step again, it’s clear extra persons are a minimum of concerned about YouTube’s paid choices. Whereas there have been loads of (admittedly justified) complaints concerning the glut of video and audio streaming companies, it appears there’s nonetheless room to develop, if Google is any instance.